I get it. Summer reading lists should be fun – packed with spy thrillers or the latest science fiction best seller. I’m usually reading something from Stephen King to keep me awake on hot summer nights.
But in my PR and communication consulting life, I’ve learned how important it is to read a few works from the great minds of those who pour their blood, sweat and tears into creating a solid book about this industry. And, you know the old adage: read three books on a specific topic and you’ll know more than 70 percent of your peers. At least I think that’s the old adage.
Here are three recent finds that any communication pro should add to their summer reading list:
If your organization is pushing out content on social media without a strategy to support the content you create each day, it's time to put a full stop on your copywriting and content initiative. Those Tweets, LinkedIn, Instagram and Facebook posts, as well as your email marketing initiative, e-newsletter and weekly blog, may have turned off your customers and reduced your revenue opportunities.
The Minneapolis / St. Paul region is loaded with creative talent. In fact, it's listed as the fifth most creatively vital cities in America. And earlier this year an article named this metropolitan area one of the hottest communities in the country for female creatives. Click here to read that story.
Rex Tillerson, former Exxon executive who served as Secretary of State for 14 months, has a problem with his brand. Since getting fired by the President on March 13, 2018, Tillerson finds himself untethered from his duties as top diplomat and looking back (longingly?) on a 40-plus year career with Exxon.
We've all survived a PowerPoint presentation disaster. It's painful, right? Sometimes the speaker is the problem. He or she stumbles through slide content reading it word for word with no context. But most of the time the information shared in the presentation fails to get the job done because the author of the content focused on the words and not the design of each slide.
Work life is simply better when employees and work groups get truly engaged in their roles.
But employees, ranging from Gen Z to baby boomers, receive communication in different ways, so organizations must use a variety communication techniques to reach them efficiently and effectively. Consider these strategies to engage with, communicate and keep the workforce engaged and motivated.
Your brand matters. It means something -- to both you as a business leader and to your stakeholders.
So when United Airlines found itself in crisis mode recently because of a dress code policy meant for employees and non-revenue-flying passengers (family and friends of employees who fly for free), those of us in the public relations field clucked our tongues.
As the gig economy continues to unfold (30-plus million people in the United States now classify themselves as freelance or contract workers), company leaders must take a step back and ask, "How can I create employee loyalty so I don't lose the talent I've worked so hard to hire and train?"