Social Media and The United Airlines Dust Up

Your brand matters. It means something -- to both you as a business leader and to your stakeholders.

So when United Airlines found itself in crisis mode recently because of a dress code policy meant for employees and non-revenue-flying passengers (family and friends of employees who fly for free), those of us in the public relations field clucked our tongues.

Saying "I Do"​ to Employee Engagement

As the gig economy continues to unfold (30-plus million people in the United States now classify themselves as freelance or contract workers), company leaders must take a step back and ask, "How can I create employee loyalty so I don't lose the talent I've worked so hard to hire and train?"