I get it. Summer reading lists should be fun – packed with spy thrillers or the latest science fiction best seller. I’m usually reading something from Stephen King to keep me awake on hot summer nights.
But in my PR and communication consulting life, I’ve learned how important it is to read a few works from the great minds of those who pour their blood, sweat and tears into creating a solid book about this industry. And, you know the old adage: read three books on a specific topic and you’ll know more than 70 percent of your peers. At least I think that’s the old adage.
Here are three recent finds that any communication pro should add to their summer reading list: